Focus Broadband has been providing telephone and internet solutions for customers since 1955. Their focus is on providing broadband solutions to rural customers, and is known for their customer service. They’ve grown incredibly over the last two decades and now offer fiber optic solutions to their customers. Their marketing department came up with the spokesperson Coach Wi-Fly, a head coach who is all about speed, reliability and being the best. They came to us to bring him to life with a commercial campaign. This Ted Lasso inspired character has run for two year, more than 20 commercials, and is featured on billboards across the region. Hey, he even has a coloring book!
telecommunications
FOCUS BROADBAND
TV Commercial campaign
The Press Conference
Coach Wi-Fly has many duties as the face of high speed reliable internet. One of those duties is attending press conferences after the game. But Coach Wi-Fly doesn’t give your standard canned head coach responses. No no no. His answers are sincere, sometimes too sincere…
For this commercial we turned one of the board rooms at Focus Broadband into a press conference room, and covered it from multiple camera angles. We even utilized some Focus Broadband employees as our reporters in the crowd. And of course, directing Coach Wi-Fly always leads to some great content!
additional WORK
Online Commercial
30 for 30
Being such a famous coach, it should come as no surprise that Coach Wi-Fly would be featured in a documentary. Perhaps even one like 30 for 30. When he gets asked about internet though, he seems to harbor some sort of paranormal powers: affecting the lighting and the crew. He does tend to get worked up. Now, who is gonna pay for that light?
Mimicking an interview setup from a 30 for 30 documentary but trying to make it slapstick was a lot of fun. We had a camera outside our scene filming the whole time, and we timed our light to react to Coach Wi-Fly holding up the football, and being hit with the football. The poor light didn’t actually break - at least not on this commercial.
CTV COMMERCIAL
Gaming with the Pros
What does a head coach with an all encompassing job do to pass the time? Plays video games of course. And how can you make sure you have the speed you need to be the best you can be in those game? With Focus Broadband of course. Now lets just hope his opponent does well on his algebra test tomorrow, because he definitely lost to Coach Wi-Fly.
Getting to design what Coach Wi-Fly’s living room looks like is a bunch of fun. You know what else is fun? Directing a Grade A mustache twitch.
Production
Working with Alex and his team on our brand campaign was an absolute pleasure. From the initial concept discussions to the final execution, they demonstrated a high level of professionalism and creativity. They not only embraced our ideas but also provided invaluable feedback that enhanced our videos, all while staying within our budget. Their commitment to delivering top-notch content was evident throughout the entire process. We would highly recommend Wallaby Film Productions to anyone looking for a dedicated and innovative partner in their creative endeavors. Thank you to the entire team for a job well done!